The event is always held in the last weekend of May and is one of the biggest salsa congresses in Europe. Usually there is large-scale presence - more than 3500 latin dancers at all ages from all over the world. The venue is the four-star Kotva hotel, in the heart of the beautiful Bulgarian resort Sunny Beach. The participants are accommodated at Kotva Hotel and the smaller hotels around the main venue.

The program of the latin festival is composed of different activities that entertained all the participants 24 hours per day. During the day, there are many dance workshops with popular dance instructors from all over the world in 6 different halls. Guests can also enjoy the pool latin parties with funny dance animations and poolside games during the day. The kids can participate in many workshops made specially for them.

During the night, there are spectacular and exciting show programs with attractive performers: solo, couples, rueda, team, kids, ladies and men shows of many different dance styles.

There are huge latin dance parties, going on until the morning. Each room is for specific dances: LA/NY salsa; Cuban; Bachata, Kizomba, with the participation of famous DJs and LIVE MUSIC from abroad are held every night in 4 different halls.

Paradise Salsa Holiday has local and international impact for the development and popularization of the Latin dances. The festival attracts many new fans of Latin culture and presents Bulgaria and its achievements in this field to the European and world public as well as to the Balkans.

The first Paradise Salsa Holiday was in 2013 and has great reputation of one of the biggest salsa & bachata festivals in Europe.